AVION C. THOMAS
3 Founding Spots
Dallas / DFW + Remote
3-MONTH FOUNDING ENGAGEMENT
$8,500 after spots fill
Secure My Spot — $2,500 Deposit
See what’s included ↓
3 of 3 spots remaining
Founding rate closes June 30, 2026 — or when spots fill, whichever comes first.
80+
Hours saved per month vs. managing content yourself
7
Business day turnaround from session to delivered assets
5×
The value in one system vs. hiring each role separately
THE PROBLEM
You’re invisible.
That’s not an accident.
Visibility isn’t your job. And doing it yourself doesn’t scale.
01
Your expertise isn’t reaching the people who would pay for it.
Buyers research before they reach out. If you’re not consistently in the market, you don’t exist at the moment they’re deciding. Your best potential clients are finding someone else — not because you’re less qualified, but because you’re less visible.
02
You’re barely online. Your competitors aren’t waiting.
Every day without a consistent content presence is a day your competitor builds authority you’re not. The brands winning attention right now aren’t necessarily better — they just show up more.
03
You’ve tried to delegate it. It never sounds like you.
Agencies make generic content. Freelancers need direction. Neither builds a system. You end up managing both — which costs more time than doing it yourself.
WHY NOT THE ALTERNATIVES
You’ve already tried
the obvious options.
The Agency
Generic content that sounds like every other brand. No skin in your game. They optimize for renewals, not your results.
$8,500–$15,000/mo
The Full-Time Hire
If you can find someone great. The hiring process alone takes three months. Then onboarding, direction, management — it becomes another job you’re running.
$120,000–$180,000/yr
DIY
You start strong, stall by week three. Founders don’t have the bandwidth to be their own content director and run a company at the same time.
Your most valuable hours
Directors Cut
The Directors Cut Difference
A full content system. One director. Built for your brand.
A full content system — strategy, production, direction, and distribution — without the overhead of an agency or the commitment of a hire. Built for your brand. Run by one director.
THE FOUNDING MEMBER PACKAGE
Your expertise, visible.
Your system, built.
This isn’t a one-day shoot and a folder of files. It’s a full monthly content operation — strategy, production, editing, and direction — running on a 7-business-day cycle for 3 months.
MONTH 1
Brand Media Day
We start with a brand strategy session — your positioning, content pillars, business messaging, and ICP mapped out. Then we move into production: video, photo, and supporting assets built around where your buyers are in the customer journey.
You leave with a full month of content ready to deploy and a 90-day content roadmap aligned to your business initiatives.
MONTHS 2–3
The System Runs
Each month, I come back and the cycle repeats — but now you have a system. I run the editorial calendar, direct the session, and deliver edited assets within 7 business days. You’re not briefing vendors. You show up, I direct, and the content works for you whether you’re at your desk or not.
AFTER MONTH 3
Your Rate, Locked
Most founding clients continue. If you do, your rate stays at $3,500/mo permanently — regardless of what the standard rate becomes. New clients pay $5,500/mo. No automatic billing. No hard sell. You choose.
WHAT FOUNDERS SAY
The work speaks.
So do the people.
The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hold both spaces.
D
Devin Wilmott Johnson
Founder, Girls Trip Society
The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hold both spaces.
M
Marquita Payne
The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hold both spaces.
C
Chantal Randall
The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hold both spaces.
R
Dr. Rosie
Tax & Business Summit
COMPARED TO WHAT
One director.
Not six vendor relationships.
The question isn’t ‘is $6,500 a lot?’ — it’s ‘compared to what?’
WHAT YOU’D NEED SEPARATELY
MONTHLY COST
FOUNDING PACKAGE
Freelance photographer (1 day)
$1,200–$1,500
✓ Included
Videographer (1 day)
$1,500–$2,000
✓ Included
Content strategist
$2,000–$3,000
✓ Included
Social media manager
$2,500–$4,000
✓ Included
Copywriter (scripts + captions)
$1,500–$2,500
✓ Included
Video Editor (scripts + captions)
$500–$800
✓ Included
Your time managing all of them
30+ hours/mo
✓ Zero
Total
$9,200–$13,800/mo
$2,167/mo
THE INVESTMENT
Two ways to get started.
The founding rate is $6,500 for the full 3-month engagement. It moves to $8,500 when spots fill or June 30 arrives — whichever is first.
BEST VALUE
PAID IN FULL
$6,500
One payment. Nothing else due.
→ All 3 months included — zero balance
→ Brand Voice Guide (free bonus)
→ Priority scheduling for all sessions
→ Founding rate locked at $3,500/mo
DEPOSIT ROUTE
$2,500
to hold your spot today
→ $2,500 applied toward $6,500 total
→ Remaining $4,000 due before month 2
→ Full access to all 3 months
→ Same guarantee applies
Rate closes June 30 or when 3 spots fill. No extensions.
How the deposit and payment work
The $2,500 deposit is applied toward your $6,500 total — not a separate fee. It holds your spot and locks the founding rate before it moves to $8,500. Each session is prepaid: production is scheduled once payment for that period clears. The remaining $4,000 is due before month 2’s session begins.
The deposit does not guarantee we will work together — it reserves your place while we complete onboarding. If after our discovery call it’s not the right fit, the deposit is fully refunded.
What happens after month 3
Most clients continue. Founding clients lock in $3,500/month as their ongoing rate — permanently, as long as they stay. Standard rate for new clients is $5,500/mo. We talk through continuation in month two. No automatic billing. No hard sell. You decide.
THE GUARANTEE
If it doesn’t outperform,
month 4 is on me.
🛡
The Results Guarantee
We establish your content baseline in the strategy session. If your content doesn’t outperform that baseline by the end of month 3, month 4 is on me. No questions.
Baseline is defined and agreed upon in writing before month 1 begins.
PROOF IT WORKS
Built it. Handed it off.
Still running.
Here’s what it looks like when the system actually gets built.
6
Sold Out
VA
Girls Trip Society had community, ambition, and a clear vision — but no unified content system. No newsletter, no podcast, no consistent social, no defined voice.
The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hol
In one engagement: brand positioning and messaging built from scratch, pre-launch media day produced, weekly newsletter launched, podcast built end-to-end, social workflows established across all six platforms. The founder can step away. The content doesn’t stop.
Brand Positioning
Newsletter System
Podcast End-to-End
Social Workflows
VA Handoff Docs
Direct
1
✓
Dr. Rosie's Tax & Business Summit needed a content strategy that moved tickets — not just impressions. One coordinated content and execution sprint around the promo window drove direct sales to the event.
Event producers need content that converts, not content that just looks good. This is what it looks like when strategy meets execution on a deadline.
Content Strategy
Event Marketing
Sales-Driven Content
IS THIS RIGHT FOR ME
This is built for
specific people.
THIS IS FOR YOU IF
✓ You’re a founder, executive, or brand with real work to show
✓ Content has been on your list for months — maybe longer
✓ You want someone to handle it, not just advise on it
✓ You’re in Dallas/DFW or your strategy work is remote-ready
✓ You understand content is a compounding game, not a magic pill
✕ You want the cheapest option available
✕ You want to manage the creative process yourself
✕ You think one month of content will transform your business
✕ You’re not ready to be the face of your brand on camera
COMMON QUESTIONS
Before you reach out.
Is this right for me?
+
Does the $6,500 cover all 3 months?
+
What happens after month 3?
+
Why only 3 spots?
+
Is this Dallas-only or do you serve remote clients?
+
Do I need existing content or a brand before we start?
+
What does the Brand Media Day actually look like?
+
How does the $2,500 deposit work?
+
Can I go month-to-month instead of committing to 3 months?
+
3 founding spots — closes June 30
3 spots.
$2,500 holds yours.
Book a 20-minute call. We’ll talk through where your brand is, what the system looks like for your situation, and whether this is the right move.
Book a 20-Minute Call →