Avion C. Thomas

Fractional Brand & Content Director · Founder Media Partner

3 Founding Spots — Q3 Enrollment Closes June 30

The content director role. Without the full-time hire.

For founders, executives, and brand leaders who are done building in private.

Total value $15,000

→

Founding rate: $6,500

Apply for a Founding Spot

Reserve with $1,500 Deposit

No commitment after month 1 · 3 spots only

The Problem

You’re invisible

Because visibility isn’t your job. And doing it yourself doesn’t scale.

Content lives in your head, not in the market.

You know what you want to say. It never gets made consistently enough to matter.

You’re building in private. Your buyers can’t find you.

Every day without a content system is a day your competitor builds authority you’re not.

You’ve tried to delegate it. It never sounds like you.

Agencies make generic content. Freelancers need direction. Neither builds a system.

Why Not The Alternatives

You’ve already tried the obvious options.

The Agency

$8500–$15,000/mo

Generic content that sounds like every other brand. No skin in your game. They optimize for renewals, not your results.

The Full-Time Hire

$120,000–$180,000/yr + 90 days to hire

If you can find someone great. The hiring process alone takes three months. Then they need onboarding, direction, management.

DIY

Your most valuable hours

You start strong, stall by week three. Founders don’t have the bandwidth to be their own content director and run a company.

Directors Cut gives you a full content system — strategy, production, LinkedIn, newsletter — at $5,500/mo. Less than two weeks of a full-time hire.

The Founding Member Package

Your expertise, visible. Your system, built.

What You Get

—

Brand Media Day

Pre-production strategy session to establish your voice, content pillars, and messaging. Then a full production day: video, photo, graphics, and a 60-day content plan built from the strategy.

—

Directors Cut Month 1

Month 1 is system setup — editorial calendar, LinkedIn launch, newsletter architecture. You never manage it. It runs while you work.

—

Founding Rate Locked

Continue at $3,500/mo after month 1. This rate never increases as long as you stay.

Included Value

$15,000+

Founding Rate — Paid In Full

Or monthly: $2,500/mo × 3 months = $7,500

Start with a $1,500 deposit. Balance due before first delivery.

$6,500

3 spots. Q3 2026. Enrollment closes June 30.

Book a 20-Min Call

Reserve with $1,500 Deposit

The Work

Built for founders who know what they want to say.

Your creativity, your professionalism, your eye for what matters — it’s unlike anything I’ve worked with.

Marquita Payne — Founder

That’s why I love working with you. You understand the brand and the vision — and you make it visible.

Chantal Randall — Brand Founder

The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It\’s difficult to hold both spaces.

Devin Wilmott Johnson — Founder, Girls Trip Society

The content strategy and execution really helped our last promo push. It went great — we received sales directly from the push.

Dr. Rosie — Tax & Business Summit

Brands in the library

Dr. J Barnette x B. Simone

Khadeen Ellis

Tatyana Ali

Girls Trip Society

Black Moms Fair

Portfolio

Girls Trip Society Brand Launch & Activation

An example of what we can do

The Brief

When Devin came to me, the struggle was everyone needed her.

She was the visionary and the executor, pulled in every direction while trying to build her clients brands and businesses, her own personal brand and an online & offline community.

I stepped in as Head of Content —

building the brand content strategy, directing on-site execution, and packaging the events, podcasts, newsletter into media system that keeps working to build her brand, content and social.

Testimonial

"Being able to hand that off takes the pressure off — I can remain the visionary, not the executor." — Devin Wilmott Johnson, Founder of Girls Trip Society

Portfolio

Girls Trip Society Brand Launch & Activation

An example of what we can do

The Brief

When Devin came to me, the struggle was she was the visionary and the executer, pulled in every direction serving her clientele while trying to build her own personal brand and an online and offline community.

I stepped in as Head of Brand, Content and Social.

We got clear on her positioning, the audience she served and created visuals that aligned with the new identity. Then, we amplified her brand presence through Girls Trip Society where I oversee the full production from pre event awareness campaigns through post even marketing assets.

Including directing on-site execution, packaging the events, produce podcast, newsletter and helping build other digital assets that keep working to build the brand,

Testimonial

"Being able to hand that off takes the pressure off — I can remain the visionary, not the executor." — Devin Wilmott Johnson, Founder of Girls Trip Society

Portfolio

Girls Trip Society Brand Launch & Activation

An example of what we can do

The Brief

When Devin came to me, the struggle was everyone needed her. She was the visionary and the executor, pulled in every direction while trying to build her clients brand, her own personal brand and a online & offline community .

I stepped in as Head of Brand Content & social —

Overseeing the full production from pre event awareness through post-event marketing assets.

Including directing on-site execution, and packaging the events, podcasts, newsletter into a digital assets that keeps working to build the brand, content and social.

Testimonial

"Being able to hand that off takes the pressure off — I can remain the visionary, not the executor." — Devin Wilmott Johnson, Founder of Girls Trip Society

Who I Am

Avion Thomas

Fractional Content Director

I’ve directed content strategy and production alongside B. Simone, Khadeen Ellis, and Tatyana Ali. I’ve been the person behind the camera, behind the strategy, and behind the results. Now I build content systems for founders, executives, and brand leaders who are ready to be seen.

Building The Director’s Cut in public on LinkedIn.

FAQ

Common questions.

Is this right for me?

If you’re a founder or executive who has expertise to share but no consistent content system, yes. The Founding Member package is for people who are done putting this off.

What happens after month 1?

You decide. If you want to continue with Director’s Cut, you lock in the founding rate of $3,500/mo permanently. No pressure, no automatic billing. You choose.

What does the Brand Media Day look like?

One full day on-site: brand messaging session in the morning, full video and photo production, branded graphics, and an anchor content piece. You leave with a 60+ day content plan built from that day’s assets.

Why only 5 spots?

Because this is director-level work, not a managed service. I’m directly involved in strategy, production, and execution for every client. Limiting spots protects the quality of the work.

What if I’m not ready for the founding offer?

You can book a Brand Media Day as a standalone starting at $8,500, or join the newsletter and see the work before deciding. No pressure — but the founding rate closes June 30.

↗

The Guarantee

If it doesn’t outperform, month 4 is on me.

We establish your content baseline in the strategy session. If your content doesn’t outperform that baseline in engagement, profile visits, or inbound inquiries by the end of month 3 — month 4 is on me. No questions.

Baseline is defined and agreed upon in writing before month 1 begins.

3 spots. Q3 closes June 30.

The founding rate closes at the end of June. After that, Director’s Cut is $3,500/mo with no brand media day included.

Book a 20-Min Call

Q4 enrollment opens in October. Join the waitlist if you miss Q3.