Imagine...
That changes when brand, content, and social work as a system
— not a pile of tasks.
From needle
in a haystack
to the next
big thing.
Start with the
newsletter.
Imagine...
The pieces are there. What’s missing is the director who brings it together.
Brand, content, and media — under one director who bridges strategy and execution.
That changes when your brand, content, and social work as a system
— not a pile of tasks.
FRACTIONAL BRAND & CONTENT DIRECTOR · FOUNDER MEDIA PARTNER
FRACTIONAL BRAND & CONTENT DIRECTOR · FOUNDER MEDIA PARTNER
Dallas / DFW + Remote
Strategy, production, and execution with a director who runs media the way a CMO runs marketing — with ownership and outcomes.
Strategy, production, and execution with a director who runs media the way a CMO runs marketing — with ownership and outcomes.
Ready to talk? Book a 20-minute call.
Clients and work featured in…
Clients and work featured in…
But, if nothing changes:
You stay overlooked.
You have to compete on price
You keep paying the invisibility tax
You don't attract the right opportunities
You don't have a recognizable online presence
You burn time building assets that don't compound
You lose opportunities to the more visible competition
Nothing changes and the cost of being invisible compounds
But, if nothing changes:
You stay overlooked.
You have to compete on price
You keep paying the invisibility tax
You don't attract the right opportunities
You don't have a recognizable online presence
You burn time building assets that don't compound
You lose opportunities to the more visible competition
Nothing changes and the cost of being invisible compounds
But, if nothing changes:
You stay overlooked.
You have to compete on price
You keep paying the invisibility tax
You don't attract the right opportunities
You don't have a recognizable online presence
You burn time building assets that don't compound
You lose opportunities to the more visible competition
Nothing changes and the cost of being invisible compounds
WHAT THIS ACTUALLY IS
Not an agency. Not a freelancer. Not an AI tool. A director.
Everyone has the strategy, the AI tools, the plan. The gap is a creative director who owns brand, content, and media — and actually executes it. Directors Cut is that director. Strategy, production, distribution, and a documented system that runs whether you’re in the room or not.
01
Direction
Monthly strategy session sets the direction. Everything built from there follows a documented plan, not a mood.
02
Execution
LinkedIn content written and designed. Newsletter ghostwritten in your voice. Short-form video scripted and directed. Ready to publish.
03
Handoff
Everything documented. The system runs under a VA, your team, or continues with me. Founder independence is the product.
Why not the alternatives
You’ve tried the alternatives. Here’s why none of them stuck.
Agency
You’re paying $8K–25K/mo for content that doesn’t sound like you. They execute tasks. You still have to direct.
Missing: strategy ownership, your voice, the director.
Freelancer
Great execution on the piece you assigned. No system, no ownership. You’re still the creative director — just with help.
Missing: direction, the system, ownership.
Social Media Manager
They post. You decide what to post. The bottleneck is still you — they need direction, not the other way around.
Missing: strategy, creative direction, leadership.
AI Tools + Strategy Decks
Everyone in that room had AI tools, strategy documents, and a content plan. Nobody had someone who executes it.
Missing: execution, judgment, ownership.
Directors Cut
One director who owns strategy, runs production, and builds the documented system. You get out of the content loop entirely.
Strategy owned · Production run · System documented · Outcomes tracked
"The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hold both spaces."
Devin Wilmott Johnson, Founder of Girls Trip
"The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hold both spaces."
Devin Wilmott Johnson, Founder of Girls Trip
"The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hold both spaces."
Devin Wilmott Johnson, Founder of Girls Trip
The process
Steps to work together.
Here's what working together looks like from the first conversation to a visible brand presence that compounds.
01 — Clarify
We get clear on your positioning, your audience, and the message that makes you the obvious choice. Strategy before everything.
02 — Build
We design and execute your brand and content ecosystem — the visuals, the voice, the system that holds it together across platforms.
03 — Amplify
You show up consistently with a structure that compounds. Every piece of content builds on the last. Visibility becomes a system, not a hustle.
The process
Steps to work together.
Here's what working together looks like from the first conversation to a visible brand presence that compounds.
01 — Clarify
We get clear on your positioning, your audience, and the message that makes you the obvious choice. Strategy before everything.
02 — Build
We design and execute your brand and content ecosystem — the visuals, the voice, the system that holds it together across platforms.
03 — Amplify
You show up consistently with a structure that compounds. Every piece of content builds on the last. Visibility becomes a system, not a hustle.
The process
Steps to work together.
Here's what working together looks like from the first conversation to a visible brand presence that compounds.
01 — Clarify
We get clear on your positioning, your audience, and the message that makes you the obvious choice. Strategy before everything.
02 — Build
We design and execute your brand and content ecosystem — the visuals, the voice, the system that holds it together across platforms.
03 — Amplify
You show up consistently with a structure that compounds. Every piece of content builds on the last. Visibility becomes a system, not a hustle.
Portfolio
Girls Trip Society Brand Launch & Activation
An example of what we can do
The Brief
When Devin came to me, the struggle was everyone needed her. She was the visionary and the executor, pulled in every direction while trying to build her clients brand, her own personal brand and a online & offline community .
I stepped in as Head of Brand Content & social —
Overseeing the full production from pre event awareness through post-event marketing assets.
Including directing on-site execution, and packaging the events, podcasts, newsletter into a digital assets that keeps working to build the brand, content and social.
Testimonial
"Being able to hand that off takes the pressure off — I can remain the visionary, not the executor." — Devin Wilmott Johnson, Founder of Girls Trip Society
Portfolio
Girls Trip Society Brand Launch & Activation
An example of what we can do
The Brief
When Devin came to me, the struggle was everyone needed her.
She was the visionary and the executor, pulled in every direction while trying to build her clients brands and businesses, her own personal brand and an online & offline community.
I stepped in as Head of Content —
building the brand content strategy, directing on-site execution, and packaging the events, podcasts, newsletter into media system that keeps working to build her brand, content and social.
Testimonial
"Being able to hand that off takes the pressure off — I can remain the visionary, not the executor." — Devin Wilmott Johnson, Founder of Girls Trip Society
Portfolio
Girls Trip Society Brand Launch & Activation
An example of what we can do
The Brief
When Devin came to me, the struggle was she was the visionary and the executer, pulled in every direction serving her clientele while trying to build her own personal brand and an online and offline community.
I stepped in as Head of Brand, Content and Social.
We got clear on her positioning, the audience she served and created visuals that aligned with the new identity. Then, we amplified her brand presence through Girls Trip Society where I oversee the full production from pre event awareness campaigns through post even marketing assets.
Including directing on-site execution, packaging the events, produce podcast, newsletter and helping build other digital assets that keep working to build the brand,
Testimonial
"Being able to hand that off takes the pressure off — I can remain the visionary, not the executor." — Devin Wilmott Johnson, Founder of Girls Trip Society
packages
Start where you are. Scale from there.
Three ways to work together.
Each way of working is built around the same outcome — a brand presence that works as hard as you do.
Brand Media Day
Launch/Refresh
From
8500
USD
A clear content strategy built around
your exact ICP and full brand:
positioning audit and messaging.
Define your content directions
based on business outcomes
Capture brand assets — photo, video,
and story assets — that build demand
Build the content system structure
you'll run or hand off
Brand & Content Partnership
From
5500
USD /mo
Own your entire content operation
social and online presence.
Newsletter, Long form video, shorts
Build the content production system
so content ships every week
without you managing it
Measure performance across
channels and iterate based on
what's actually working
Develop the infrastructure that
scales — systems, production
workflow
Event Media
Production Partnership
From
3250
Half Day
Pre-event Content Strategy
Creative Direction and Content Brief
On-site direction and production —
photo, video, team coordination
Full asset package: social content,
clips, sponsor proof, event recap
Post-event distribution deployment
plan so visibility compounds after
the event closes
packages
Start where you are. Scale from there.
Three ways to work together?
Each way of working is built around the same outcome — a brand presence that works as hard as you do.
Brand Media Day
Launch/Refresh
From
8500
USD
A clear content strategy built around
your exact ICP and full brand:
positioning audit and messaging.
Define your content directions
based on business outcomes
Capture brand assets — photo, video,
and story assets — that build demand
Build the content system structure
you'll run or hand off
Brand & Content Partnership
From
5500
USD /mo
Own your entire content operation
social and online presence.
Newsletter, Long form video, shorts
Build the content production system
so content ships every week
without you managing it
Measure performance across
channels and iterate based on
what's actually working
Develop the infrastructure that
scales — systems, production
workflow
Event Media
Production Partnership
From
3250
Half Day
Pre-event Content Strategy
Creative Direction and Content Brief
On-site direction and production —
photo, video, team coordination
Full asset package: social content,
clips, sponsor proof, event recap
Post-event distribution deployment
plan so visibility compounds after
the event closes
packages
Start where you are. Scale from there.
Three ways to work together.
Each way of working is built around the same outcome — a brand presence that works as hard as you do.
Brand Media Day
Launch/Refresh
From
8500
USD
A clear content strategy built around
your exact ICP and full brand:
positioning audit and messaging.
Define your content directions
based on business outcomes
Capture brand assets — photo, video,
and story assets — that build demand
Build the content system structure
you'll run or hand off
Brand & Content Partnership
From
5500
USD /mo
Own your entire content operation
social and online presence.
Newsletter, Long form video, shorts
Build the content production system
so content ships every week
without you managing it
Measure performance across
channels and iterate based on
what's actually working
Develop the infrastructure that
scales — systems, production
workflow
Event Media
Production Partnership
From
3250
Half Day
Pre-event Content Strategy
Creative Direction and Content Brief
On-site direction and production —
photo, video, team coordination
Full asset package: social content,
clips, sponsor proof, event recap
Post-event distribution deployment
plan so visibility compounds after
the event closes
"Sold out event"
The content strategy and execution really helped our last promo push. It went great—we recieved sales directly from the push.
Dr. Rosie Tax and Business Summit
"Sold out event"
The content strategy and execution really helped our last promo push. It went great—we recieved sales directly from the push.
Dr. Rosie-Tax and Business Summit
"Sold out event"
The content strategy and execution really helped our last promo push. It went great—we recieved sales directly from the push.
Dr. Rosie Tax and Business Summit
The real comparison
What you’re actually comparing.
The question isn’t whether you can afford a director. It’s what it’s costing you not to have one.
Option
Investment
What you get
Agency retainer
$8K–25K/mo
Generic content, no strategy ownership, you manage them
Full-time Director of Content
$120K–180K/yr
Recruiting risk, 6-month ramp, full headcount commitment
Freelancer
Project rate
Great execution, no system, no ownership — you’re still directing
Social Media Manager
$3K–5K/mo
Task execution, not direction — the strategy bottleneck is still you
Directors Cut
$5,500/mo
Director-level ownership — strategy, production, and the documented system that runs without you
Portfolio
Black Moms Fair x Tatyana Ali
Brand Refresh & Event Media Rollout
An example of what we can do
The Brief
When the brand came to me, the challenge was not only telling the overall story of the brand but increasing visibility by turning this event into a media system.
I stepped in as Event Media & Content Partner —
Managed full on-site content direction for Black Moms Fair, ensuring every key moment was captured and packaged the event's media into a digital asset bank that keeps working to build the brand and social.
On-site Content Creation
Lead Photo, Video, Creator Teams
Pre Event Coverage for Meet & Greet
Pitch Deck Ready Visuals Packaged and Delivered
Result
Full content bank — interviews, speaker soundbites, creator POV content, social takeover assets all on brand — delivered and deployed.
Portfolio
Black Moms Fair x Tatyana Ali
Brand Refresh & Event Media Rollout
An example of what we can do
The Brief
When the brand came to me, the challenge was not only telling the overall story of the brand but increasing visibility by turning this event into a media system.
I stepped in as Event Media & Content Partner —
Managed full on-site content direction for Black Moms Fair, ensuring every key moment was captured and packaged the event's media into a digital asset bank that keeps working to build the brand and social.
On-site Content Creation
Lead Photo, Video, Creator Teams
Pre Event Coverage for Meet & Greet
Pitch Deck Ready Visuals Packaged and Delivered
Result
Full content bank — interviews, speaker soundbites, creator POV content, social takeover assets all on brand — delivered and deployed.
Portfolio
Black Moms Fair x Tatyana Ali
Brand Refresh & Event Media Rollout
An example of what we can do
The Brief
When the brand came to me, the challenge was not only telling the overall story of the brand but increasing visibility by turning this event into a media system.
I stepped in as Event Media & Content Partner —
Managed full on-site content direction for Black Moms Fair, ensuring every key moment was captured and packaged the event's media into a digital asset bank that keeps working to build the brand and social.
On-site Content Creation
Lead Photo, Video, Creator Teams
Pre Event Coverage for Meet & Greet
Pitch Deck Ready Visuals Packaged and Delivered
Result
Full content bank — interviews, speaker soundbites, creator POV content, social takeover assets all on brand — delivered and deployed.
Who is Avion C. Thomas
Hi— I'm Avion. I help
founder-led businesses
Stop being the
best kept secret.
[ An open letter to founders runnig a business ]
Too many founders have one core problem. Their brand, content, and distribution aren't working as a system and the result is you're invisible online.
Here's where I step in: a director who runs media the way a CMO runs marketing , with ownership and outcomes. Strategy, production, and distribution treated as one system, not three separate tasks.
I spent a decade paying the Invisibility Tax. I know exactly what it costs to be overlooked so I know exactly what it takes to change it.
Based in Dallas, TX.
Who is Avion C. Thomas
Hi— I'm Avion.
I help founder-led
businesses reframe
Brand, Content & Social.
[ An open letter to founders runnig a business ]
Too many founders have one core problem. Their brand, content, and distribution aren't working as a system and the result is you're invisible online.
Here's where I step in: a director who runs media the way a CMO runs marketing , with ownership and outcomes. Strategy, production, and distribution treated as one system, not three separate tasks.
I spent a decade paying the Invisibility Tax. I know exactly what it costs to be overlooked so I know exactly what it takes to change it.
Based in Dallas, TX.
Who is Avion C. Thomas
Hi— I'm Avion. I help
founder-led businesses
Stop being the
best kept secret.
[ An open letter to founders runnig a business ]
Too many founders have one core problem. Their brand, content, and distribution aren't working as a system and the result is you're invisible online.
Here's where I step in: a director who runs media the way a CMO runs marketing , with ownership and outcomes. Strategy, production, and distribution treated as one system, not three separate tasks.
I spent a decade paying the Invisibility Tax. I know exactly what it costs to be overlooked so I know exactly what it takes to change it.
Based in Dallas, TX.
"That's why I love working with you. You're the best — and you make it easy."
Chantal Randall - Brand Strategist | Creative Director
"That's why I love working with you. You're the best — and you make it easy."
Chantal Randall - Brand Strategist|Creative Director
"That's why I love working with you. You're the best — and you make it easy."
Chantal Randall - Brand Strategist | Creative Director
"That's why I love working with you. You're the best — and you make it easy."
Chantal Randall - Brand Strategist|Creative Director
"Your creativity, your professionalism, your eye for excellence — I absolutely appreciate you and look forward to doing more and more work with you.
"Your creativity, your professionalism, your eye for excellence — I absolutely appreciate you and look forward to doing more and more work with you.
Marquita Payne- Tacos & Beats
"I absolutely look forward to doing more and more work with you.""
Marquita Payne- Tacos & Beats
Whether you're a founder buidling a personal brand or business —
let's talk about what you're building so you can
Stop being the
best kept secret.
Whether it's a retainer partnership, a brand launch, or an event
— let's talk about what you're building.
Stop being the
best kept secret.
Whether you're a founder buidling a personal brand or business —
let's talk about what you're building so you can
Stop being the
best kept secret.
Stop being the
best kept secret.
Frequently
asked questions
Who is this for?
What does working together look like?
Do you work with people outside of Dallas?
How long does it take to see results?
You look expensive — how much is this going to cost?
What if I'm not sure which option is right for me?
Frequently
asked questions
Who is this for?
What does working together look like?
Do you work with people outside of Dallas?
How long does it take to see results?
You look expensive — how much is this going to cost?
What if I'm not sure which option is right for me?
Frequently
asked questions
Who is this for?
What does working together look like?
Do you work with people outside of Dallas?
How long does it take to see results?
You look expensive — how much is this going to cost?
What if I'm not sure which option is right for me?
Is this for me?
Does this sound familiar?
You're struggling to communicate your value online market doesn't know you exist
You keep competing on price because your brand isn't communicating your real value
You've been meaning to fix your brand presence but haven't had the right partner
You're showing up online but nothing is compounding — no leads, no traction
Now imagine if you could...
Walk into any room as the obvious choice — before you say a word
Have a brand presence that attracts the right clients while you sleep
Stop trading time for visibility and start building assets that compound
Finally have a system — not a pile of tasks — working for you
This is probably NOT for you if...
You're not ready to invest in your brand presence, or you want someone to take orders rather than think strategically. I'm a partner, not an order-taker. But if you're ready to build something real — let's talk.
Does this sound familiar?
You're struggling to communicate your value online market doesn't know you exist
You keep competing on price because your brand isn't communicating your real value
You've been meaning to fix your brand presence but haven't had the right partner
You're showing up online but nothing is compounding — no leads, no traction
Is this for me?
Walk into any room as the obvious choice — before you say a word
Have a brand presence that attracts the right clients while you sleep
Stop trading time for visibility and start building assets that compound
Finally have a system — not a pile of tasks — working for you
Now imagine if you could...
This is probably NOT for you if...
You're not ready to invest in your brand presence, or you want someone to take orders rather than think strategically. I'm a partner, not an order-taker. But if you're ready to build something real — let's talk.
Is this for me?
Does this sound familiar?
You're struggling to communicate your value online market doesn't know you exist
You keep competing on price because your brand isn't communicating your real value
You've been meaning to fix your brand presence but haven't had the right partner
You're showing up online but nothing is compounding — no leads, no traction
Now imagine if you could...
Walk into any room as the obvious choice — before you say a word
Have a brand presence that attracts the right clients while you sleep
Stop trading time for visibility and start building assets that compound
Finally have a system — not a pile of tasks — working for you
This is probably NOT for you if...
You're not ready to invest in your brand presence, or you want someone to take orders rather than think strategically. I'm a partner, not an order-taker. But if you're ready to build something real — let's talk.
Whether it's a retainer partnership, a brand launch, or an event —
let's talk about what you're building.
Your brand
deserves the best
level of work.
Whether it's a retainer partnership, a brand launch, or an event — let's talk about what you're building.
Your brand
deserves the best
level of work.
Whether it's a retainer partnership, a brand launch, or an event —
let's talk about what you're building.
Your brand
deserves the best
level of work.
Your brand
deserves the best
level of work.
Or join The Director's Cut below and get the strategy free first.
Or join The Director's Cut below and get the strategy free first.
Directors Cut.
Blessings & Lessons from founders & operators. What's actually working in brand, content, and media to grow founder-led companies — every week. For those building in public, behind the scenes, or somewhere in between.
No spam, unsubscribe anytime.
Directors Cut.
Blessings & Lessons from founders & operators. What's actually working in brand, content, and media to grow founder-led companies — every week. For those building in public, behind the scenes, or somewhere in between.
No spam, unsubscribe anytime.