Avion C. Thomas
Fractional Brand & Content Director · Founder Media Partner
●
3 Founding Spots
Dallas / DFW + Remote
I build the content system your brand has been missing.
Full-service monthly content direction for founders — strategy, production, and execution handled every month without you managing vendors, deciding what to post, or starting over every quarter.
$6,500
3-month founding engagement
$8,500 after spots fill
3 of 3 spots remaining
Founding rate closes June 30, 2026 — or when spots fill, whichever comes first.
80+
Hours saved per month vs. managing content yourself
7
Business day turnaround from session to delivered assets
5×
The value in one system vs. hiring each role separately
The Problem
You’re invisible. That’s not an accident.
Visibility isn’t your job. And doing it yourself doesn’t scale.
01
Your expertise isn’t reaching the people who would pay for it.
Buyers research before they reach out. If you’re not consistently in the market, you don’t exist at the moment they’re deciding. Your best potential clients are finding someone else — not because you’re less qualified, but because you’re less visible.
02
You’re barely online. Your competitors aren’t waiting.
Every day without a consistent content presence is a day your competitor builds authority you’re not. The brands winning attention right now aren’t necessarily better — they just show up more.
03
You’ve tried to delegate it. It never sounds like you.
Agencies make generic content. Freelancers need direction. Neither builds a system. You end up managing both — which costs more time than doing it yourself.
Why Not The Alternatives
You’ve already tried the obvious options.
The Agency
Generic content that sounds like every other brand. No skin in your game. They optimize for renewals, not your results.
$8,500–$15,000/mo
The Full-Time Hire
If you can find someone great. The hiring process alone takes three months. Then onboarding, direction, management — it becomes another job you’re running.
$120K–$180K/yr + 90 days
DIY
You start strong, stall by week three. Founders don’t have the bandwidth to be their own content director and run a company at the same time.
Your most valuable hours
Directors Cut
A full content system — strategy, production, direction, and distribution — without the overhead of an agency or the commitment of a hire. Built for your brand. Run by one director.
From $5,500/mo
$2,167/mo founding rate
The Founding Member Package
Your expertise, visible. Your system, built.
This isn’t a one-day shoot and a folder of files. It’s a full monthly content operation — strategy, production, editing, and direction — running on a 7-business-day cycle for 3 months.
Month 1
Brand Media Day
We start with a brand strategy session — your positioning, content pillars, business messaging, and ICP mapped out. Then we move into production: video, photo, and supporting assets built around where your buyers are in the customer journey.
You leave with a full month of content ready to deploy, a 90-day content roadmap, and a clear system for what to post, when, and why. Works whether you’re in Dallas or fully remote.
Months 2–3
The System Runs
Each month, I come back and the cycle repeats — but now you have a system. I run the editorial calendar, direct the session, and deliver edited assets within 7 business days.
You’re not briefing vendors. You’re not deciding what to post or when. You show up, I direct, and the content works for you whether you’re at your desk or not.
After Month 3
Your Rate, Locked
Most founding clients continue. If you do, your rate stays at $3,500/mo permanently — regardless of what the standard rate becomes. New clients pay $5,500/mo. We talk through this in month two. You choose. No automatic billing. No gaps.
⚡ Assets delivered within 7 business days of each session
What Founders Say
The work speaks. So do the people.
A growing playbook of founders and brands — including Girls Trip Society, professional services, and creative brands across Dallas/DFW and beyond.
The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It\’s difficult to hold both spaces.
D
Devin Wilmott Johnson
Founder, Girls Trip Society
The content strategy and execution really helped our last promo push. It went great — we received sales directly from the push.
R
Dr. Rosie
Tax & Business Summit
Your creativity, your professionalism, your eye for what matters — it\’s unlike anything I\’ve worked with.
M
Marquita Payne
Founder
That\’s why I love working with you. You understand the brand and the vision — and you make it visible.
C
Chantal Randall
Brand Founder
Compared To What
One director. Not six vendor relationships.
The question isn’t ‘is $6,500 a lot?’ — it’s ‘compared to what?’
What you’d need separately
Market cost
Directors Cut
Freelance photographer (1 day)
$1,200–$1,500
✓ Included
Videographer (1 day)
$1,500–$2,000
✓ Included
Video editor (10 clips)
$500–$800
✓ Included
Content strategist
$2,000–$3,000
✓ Included
Social media manager
$2,500–$4,000
✓ Included
Copywriter (scripts + captions)
$1,500–$2,500
✓ Included
Your time managing all of them
20+ hrs/mo
✓ Zero
Total
$9,200–$13,800/mo
$2,167/mo
The Investment
Two ways to get started.
The founding rate is $6,500 for the full 3-month engagement. It moves to $8,500 when spots fill or June 30 arrives — whichever is first.
Best Value
Paid in Full
$6,500
One payment. Nothing else due.
→ All 3 months included — zero balance
→ Brand Voice Guide (free bonus)
→ Priority scheduling for all sessions
→ Ongoing rate locked at $3,500/mo
Deposit Route
$2,500
to hold your spot today
→ $2,500 applied toward your $6,500 total
→ Remaining $4,000 due before month 2
→ Full access to all 3 months
→ Same guarantee applies
How the deposit works
The $2,500 deposit is applied toward your $6,500 total — not a separate fee. It holds your spot and locks the founding rate. If after our discovery call it’s not the right fit, the deposit is fully refunded. No questions.
Rate closes June 30 or when 3 spots fill. No extensions.
The Guarantee
If it doesn’t outperform, month 4 is on me.
🛡
The Results Guarantee
We establish your content baseline in the strategy session. If your content doesn’t outperform that baseline — in engagement, profile visits, or inbound inquiries — by the end of month 3, month 4 is on me. No questions.
Baseline is defined and agreed upon in writing before month 1 begins.
Proof It Works
Built it. Handed it off. Still running.
Here’s what it looks like when the system actually gets built.
Girls Trip Society
Founder-Led Lifestyle Brand
6
Platforms
Sold Out
Event Result
Runs
Without Her
Girls Trip Society had community, ambition, and a clear vision — but no unified content system. No newsletter, no podcast, no consistent social, no defined voice. One engagement: brand positioning built from scratch, media day produced, newsletter launched, podcast built end-to-end, social workflows across all six platforms. The founder can step away. The content doesn’t stop.
Brand Positioning
Newsletter System
Podcast End-to-End
VA Handoff Docs
Tax & Business Summit
Professional Services · Event Marketing
Direct
Sales Attribution
1
Promo Push
✓
Revenue Confirmed
The content strategy and execution really helped our last promo push. It went great — we received sales directly from the push.
Dr. Rosie — Tax & Business Summit
Is This Right For Me
This is built for specific people.
This is for you if
✓
You’re a founder, executive, or brand with real work to show
✓
Content has been on your list for months — maybe longer
✓
You want someone to handle it, not just advise on it
✓
You’re in Dallas/DFW or your strategy work is remote-ready
✓
You understand content is a compounding game, not a magic pill
This is not for you if
✕
You want the cheapest option available
✕
You want to manage the creative process yourself
✕
You need on-site production but aren’t in DFW or willing to travel
✕
You think one month of content will transform your business
✕
You’re not ready to be the face of your brand on camera
Common Questions
Before you reach out.
Is this right for me?
+
If you’re a founder or executive with expertise to share but no consistent content system — yes. The Founding Member package is for people who are done putting this off. If you’re unsure, book the 20-minute call. We’ll know in the first five minutes.
Do I need existing content or a brand before we start?
+
No. If you’re starting from scratch, month 1 is part positioning, part production. We clarify who you are, who you’re for, and what you sound like — then we build from there. Many founding clients start with zero content infrastructure.
What does the Brand Media Day actually look like?
+
One full day on-site: a brand messaging and strategy session in the morning, then full video and photo production. You leave with a 60-day content plan built from that day’s assets. You don’t manage the shoot. You show up and I handle everything else.
Does the $6,500 cover all 3 months?
+
Yes. The $6,500 covers all three months — one session, editing, videos, and a direction brief each month. Month 1, 2, and 3 are all included. No additional monthly charge during the founding engagement.
What happens after month 3?
+
You decide. If you want to continue with Directors Cut, you lock in the founding rate of $3,500/mo — permanently, as long as you stay. No pressure. No automatic billing. Standard rate for new clients is $5,500/mo. We discuss it in month two so there’s no gap.
Where do you serve clients? Is this Dallas-only?
+
Production requires on-site sessions — filming happens in Dallas-Fort Worth and surrounding areas up to about 100 miles (Plano, Fort Worth, Frisco, McKinney). Strategy, direction, and briefing are fully remote, so out-of-market founders can work with me on the strategy side.
How does the $2,500 deposit work?
+
The $2,500 is payment toward your total — not a separate fee. It holds your spot and locks the founding rate. If after our discovery call it’s not the right fit, the deposit is fully refunded. No questions.
Why only 3 spots?
+
Because this is director-level work, not a managed service. I’m directly involved in strategy, production, and execution for every client. Limiting spots protects the quality of the work and the attention your brand gets.
3 founding spots — closes June 30
3 spots. $2,500 holds yours.
Book a 20-minute call. We’ll talk through where your brand is, what the system looks like for your situation, and whether this is the right move.
Book a 20-Minute Call →
© 2026 Avion C. Thomas · avioncthomas.com · The Directors Cut