Girls Trip Brand Launch & Activation | Avion C. Thomas
Girls Trip Brand Launch & Activation | Avion C. Thomas
Role: Head of Content · Brand & Content Director (Fractional)
Girls Trip Society: Brand System Built From Scratch
The Brief
Girls Trip Society was building a lifestyle and events brand with an active community and big ambitions but no unified brand system behind it.
No clear content voice. No newsletter. No podcast. No documented social strategy. Just a great concept and a growing audience that hadn't been fully activated.
I came in as founding creative lead and Brand & Content Director
What Was Built
Brand positioning and voice
Defined the positioning, the tone, the messaging framework that would hold the brand together across every platform. Before any content was created, the strategy was right.
Pre-Launch Media Day -
On-Site Creative direction and production of all pre-launch visuals photo + video, bts assets for all marketing material (website, print, social etc..)
Launch campaign - Pre-brunch
Built the content and community campaign that drove awareness and registrations for the flagship event. Content that felt like community, not promotion. Girls Trip Confessions, Event Recaps, Photos, Broll etc...
Newsletter system
Built and launched the newsletter from scratch concept, structure, voice, and production workflow.
Podcast (end-to-end)
Concept through production. Format, guest strategy, recording setup, editing workflow, and distribution.
Social workflows
Instagram, TikTok, YouTube, LinkedIn. Built the system that made consistent publishing possible across six platforms without the founder spending her week on content.
Live event direction
On-site content direction for the flagship event. Every moment captured, every asset packaged for post-event distribution.
The Result
The system runs under VA management today.
I built it, documented it, and handed it off — running.
The proof isn't follower counts or impression numbers. The proof is that a founder can step away from the content operation and it doesn't stop.
That's what a system does. That's the work.
What This Looks Like for You
If you're running a cultural brand, events-based business, or founder-led community — and your content feels scattered, inconsistent, or entirely dependent on you being in the room — this is the kind of engagement that fixes it.
[Book a call] → /start-here
Role: Head of Content · Brand & Content Director (Fractional)
Girls Trip Society: Brand System Built From Scratch
The Brief
Girls Trip Society was building a lifestyle and events brand with an active community and big ambitions but no unified brand system behind it.
No clear content voice. No newsletter. No podcast. No documented social strategy. Just a great concept and a growing audience that hadn't been fully activated.
I came in as founding creative lead and Brand & Content Director
What Was Built
Brand positioning and voice
Defined the positioning, the tone, the messaging framework that would hold the brand together across every platform. Before any content was created, the strategy was right.
Pre-Launch Media Day -
On-Site Creative direction and production of all pre-launch visuals photo + video, bts assets for all marketing material (website, print, social etc..)
Launch campaign - Pre-brunch
Built the content and community campaign that drove awareness and registrations for the flagship event. Content that felt like community, not promotion. Girls Trip Confessions, Event Recaps, Photos, Broll etc...
Newsletter system
Built and launched the newsletter from scratch concept, structure, voice, and production workflow.
Podcast (end-to-end)
Concept through production. Format, guest strategy, recording setup, editing workflow, and distribution.
Social workflows
Instagram, TikTok, YouTube, LinkedIn. Built the system that made consistent publishing possible across six platforms without the founder spending her week on content.
Live event direction
On-site content direction for the flagship event. Every moment captured, every asset packaged for post-event distribution.
The Result
The system runs under VA management today.
I built it, documented it, and handed it off — running.
The proof isn't follower counts or impression numbers. The proof is that a founder can step away from the content operation and it doesn't stop.
That's what a system does. That's the work.
What This Looks Like for You
If you're running a cultural brand, events-based business, or founder-led community — and your content feels scattered, inconsistent, or entirely dependent on you being in the room — this is the kind of engagement that fixes it.
[Book a call] → /start-here
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The Director's Cut
A short weekly essay on building brand, content, and social for founders building in public, behind the scenes, or somewhere in between who need to become more visible, trusted, and remembered online
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