Avion C. Thomas
Secure My Spot
80+
Hours saved per month vs. managing content yourself
7
Business day turnaround from session to delivered assets
5×
The value in one system vs. hiring each role separately
WHAT THIS ACTUALLY IS
I am a Brand and Content Director. I work with a small number of founders to build the full content system — strategy, LinkedIn, newsletter, short-form video, and reporting. Then I document it and hand it off. The work keeps running whether I am in the room or not.
01
Direction
Monthly strategy session sets the direction. Everything built from there follows a documented plan, not a mood.
02
Execution
LinkedIn content written and designed. Newsletter ghostwritten in your voice. Short-form video scripted and directed. Ready to publish.
03
Handoff
Everything documented. The system runs under a VA, your team, or continues with me. Founder independence is the product.
THE PROBLEM
You’re online.
But not visible enough to the right people.
Visibility isn’t your job. And doing it yourself doesn’t scale.
01
Your expertise isn’t reaching the people who would pay for it.
Buyers research before they reach out. If you’re not consistently in the market, you don’t exist at the moment they’re deciding. Your best potential clients are finding someone else — not because you’re less qualified, but because you’re less visible.
02
You’re barely online. Your competitors aren’t waiting.
Every day without a consistent content presence is a day your competitor builds authority you’re not. The brands winning attention right now aren’t necessarily better — they just show up more.
03
You’ve tried to delegate it. It never sounds like you.
Agencies make generic content. Freelancers need direction. Neither builds a system. You end up managing both — which costs more time than doing it yourself.
WHY NOT THE ALTERNATIVES
You’ve already tried
the obvious options.
The Agency
Generic content that sounds like every other brand. No skin in your game. They optimize for renewals, not your results.
$10,000–$15,000/mo
The Full-Time Hire
If you can find someone great. The hiring process alone takes three months. Then onboarding, direction, management — it becomes another job you’re running.
$120,000–$180,000/yr
DIY
You start strong, stall by week three. Founders don’t have the bandwidth to be their own content director and run a company at the same time.
Your most valuable hours
Directors Cut
The Directors Cut Difference
A full-time director + content system. Built for your brand.
A full content system — strategy, production, direction, and distribution — without the overhead of an agency or the commitment of a hire. Built for your brand. Run by one director.
ALL SERVICES + RATES
Three ways to work together. Production rates available a la carte.
TIER 1 — PROJECT
Brand Media Day
From $8,500
Scoped to your situation
One on-site production day. Brand messaging, video, photography, graphics, and a 60+ day content plan. Everything you have been putting off, built in a day.
Video
Photography
Brand Messaging
60-Day Content Plan
Start the Conversation →
TIER 2 — MONTHLY MEDIA SYSTEM
Director’s Cut
$5,500/month
1 executive · Quarterly engagement
Turn one capture day into months of content.
A media system that transforms interviews, content days, events, podcasts, and expertise into reusable assets your team can publish across channels.
Strategy · Production · Editorial · Distribution
✓ Long-form flagship content
✓ Short-form video
✓ LinkedIn thought leadership
✓ Newsletter content
✓ Brand photography
✓ Editorial planning
✓ Monthly optimization
Built around your audience and business goals — not platform volume. For founders, teams, and high-trust brands.
Book a Visibility Call →
TIER 3 — FULL EMBED
Integrated Media Partner
From $10,000/mo
Built around your actual scope
For organizations that have outgrown a content manager and need a director. Avion operates as fractional Chief of Content — strategy, production, cross-functional alignment, and a documented system delivered when the engagement ends.
Relevant if you’ve outgrown a content coordinator but aren’t ready to commit to a $150,000+ Director of Content salary. You need the function. You don’t need the headcount yet.
Start the Conversation →
Production Rates — A La Carte
Standalone. Independent of consulting tiers. Use for events, proposals, or one-time productions.
EVENT PHOTOGRAPHY
How much does event photography cost?
Hourly
$375
per hour · 2-hr minimum
Full Day
$3,750
up to 8 hours
What's Included — Event Photography
+
EVENT VIDEOGRAPHY
How much does event videography cost?
Hourly
$375
per hour · 2-hr minimum
Full Day
$3,750
up to 8 hours
What's Included — Event Videography
+
VIDEO PRODUCTION
How much does video production cost?
PRODUCTION RATES (PER DAY)
Half-Day Production
$3,250
Up to 4 hours of filming. Ideal for focused interviews, testimonials, or short-form content sessions.
Full-Day Production
$6,000
Up to 8 hours of filming. Best suited for multiple interviews, brand storytelling sessions, or extended content creation.
HEADSHOT BOOTH
Headshot Booth Pricing
We provide flexible headshot booth pricing tailored to your budget and event needs. Whether it’s a one-day expo or a week-long conference, we offer customizable packages to ensure a seamless experience.
Standard · Full Day
$4,350
→ One Photographer + Assistant
→ One Backdrop
→ Automated Lead Capture
→ Instant Delivery Via Email
→ Individual Viewing Galleries
→ Branded Communication
→ Up to 20+ People per Hour
Platinum · Full Day
$7,350
→ Two Photographers + Assistant
→ Two Backdrops (Same or Different Looks)
→ Automated Lead Capture
→ Instant Delivery Via Email
→ Individual Viewing Galleries
→ Branded Communication
→ Up to 40+ People per Hour
FREQUENTLY ASKED QUESTIONS
HOW IS PRICING DETERMINED FOR EVENT PHOTOGRAPHY AND VIDEOGRAPHY?
+
DO YOU OFFER HOURLY OR FULL-DAY PRICING OPTIONS?
+
IS A DEPOSIT REQUIRED TO SECURE OUR EVENT DATE?
+
ARE TRAVEL COSTS INCLUDED IN YOUR PRICING?
+
CAN PRICING BE CUSTOMIZED BASED ON OUR BUDGET?
+
HOW LONG DOES IT TAKE TO RECEIVE PHOTOS AND VIDEOS?
+
Note: Production rates are separate from consulting tiers and billed independently. All consulting engagements that include production draw from these rates — so you always know exactly what you’re paying for. Travel outside DFW is quoted separately. Rush bookings (less than 5 business days) carry a 25% surcharge.
WHAT FOUNDERS SAY
The work speaks.
But here's what people have said.
The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hold both spaces.
D
Devin Wilmott Johnson
Founder, Girls Trip Society
Your creativity, your professionalism, your eye for what matters! It's unlike anything I’ve worked with.
M
Marquita Payne
That’s why I love working with you. You understand the brand and the vision — and you make it visible.
C
Chantal Randall
The content strategy and execution really helped our last promo push. It went great — we received sales directly from the push.
R
Dr. Rosie
Tax & Business Summit
WHAT THIS ACTUALLY COSTS
Seven-figure brands treat media like a product. Here’s the team that runs it.
The question isn’t “is this a lot?” — it’s “compared to what you’d have to build.”
Video-only agencies charge $15,000–$25,000/month for production alone. We run the full system — strategy, production, editorial, and distribution — for $5,500. You can start in 48 hours, not 6 months.
THE TEAM YOU’D NEED TO BUILD
MARKET RATE
DIRECTOR’S CUT
Attribution & Distribution Director
$3,000–$5,000/mo
✓ Built In
CEO of Video
$5,000–$8,000/mo
✓ Built In
Visual Authority / Chief Designer
$3,000–$5,000/mo
✓ Built In
Chief Copywriter
$2,500–$4,000/mo
✓ Built In
Systems & IP Architect
$3,000–$6,000/mo
✓ Built In
Your time managing all of them
30–40 hours/mo
✓ Zero
Total if built separately
$16,500–$28,000/mo
$5,500/mo
You could spend 6 months hiring. Or start in 48 hours.
THE INVESTMENT
Two ways to get started.
If you’ve already done the research, wasted enough time, and you’re ready to move.
VISIBILITY CALL · 20 MIN · FREE
Not sure what you need?
Book a 20-minute call. No payment needed.
→We research your brand online to see where you're at.
→You tell us your goals with content.
→We tell you what to do next.
EITHER WAY
Even if we don't work with together.
We'll tell you how to choose the right partner.
Book a Visibility Call →
CREATIVE DIRECTION · $500
Ready to get results right now?
A pack of 4 one-hour sessions. Real strategy, direction, and execution guidance — not a pitch. Actual work.
→ Session 1: Brand audit, positioning, and content strategy
→ Sessions 2–4: Direction on what’s most urgent — launch, LinkedIn, video strategy, newsletter, or brand messaging
Clients who work with a creative director before committing to a full retainer get to real results in weeks, not months.
The full $500 applies as credit toward Director’s Cut or any project.
Start Now for $500 →
HOW IT WORKS
What happens on the Visibility Call.
01
Before the call
We research your brand first.
We look up your LinkedIn, website, and any content you’ve published before we meet. You come in already researched — no forms to fill out, no prep work needed.
02
On the call
We tell you where you stand.
No pitch. No package rundown. Direct answer to: what should I actually do? We cover where you’re visible, where you’re losing buyers, and what the right move is.
03
After the call
You get a clear next step.
Whether that’s working together or not. If it’s not a fit, we’ll say so and point you somewhere useful. No pressure. No follow-up emails asking what you decided.
CREATIVE DIRECTION
What you get with the Creative Direction
SESSION 1
Brand Audit + Positioning
We map your brand voice, content gaps, and where you’re losing buyers. You leave with a clear positioning brief and content direction — not a slide deck. A working document that tells you exactly what to say and where.
SESSIONS 2–4
Direction on What’s Most Urgent
Each session focuses on what you need most — a launch, a LinkedIn presence, a video strategy, a newsletter launch. Real working sessions. Not calls about calls.
Your $500 applies as credit toward Director’s Cut or a Brand Media Day. This is how you get started without guessing — and without wasting budget on content that doesn’t connect.
THE PROCESS
You’re one conversation away. Here’s exactly what happens next.
1
You book online
Calendar confirmation sent immediately. We do a brand research pass before the call — LinkedIn, website, any published content. No questionnaires to fill out.
2
The call (20 min)
We cover where your brand is, what’s not connecting, and what the right move is. If you booked the Creative Direction pack: this becomes Session 1. Three more sessions follow at your pace.
Creative Direction clients: Sessions 2–4 are scheduled within the same week or the following week.
3
You get a clear next step
Either a scope to review, a start date, or an honest “here’s what you actually need.” No pressure. No follow-up emails asking what you decided.
4
If we move forward
Contract sent within 24 hours. First session scheduled within the week. Your Creative Direction credit ($500) applies automatically to any engagement.
THE GUARANTEE
I don't take clients I can't genuinely serve.
If it doesn’t outperform,
month 4 is on me.
🛡
The Results Guarantee
If we get on a call and it's not a fit — I'll tell you. If I commit to the work, I'm all in. Deadlines get hit. Quality doesn't slip. If I miss the mark, we talk about it directly and I make it right.
We establish your content baseline in the strategy session. If your content doesn’t outperform that baseline by the end of month 3, month 4 is on me. No questions.
Baseline is defined and agreed upon in writing before month 1 begins.
PROOF IT WORKS
Built it. Handed it off.
Still running.
Here’s what it looks like when the system actually gets built.
6
Sold Out
VA
Girls Trip Society had community, ambition, and a clear vision — but no unified content system. No newsletter, no podcast, no consistent social, no defined voice.
The biggest struggle is the anxiety of everyone needing me. Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It's difficult to hol
In one engagement: brand positioning and messaging built from scratch, pre-launch media day produced, weekly newsletter launched, podcast built end-to-end, social workflows established across all six platforms. The founder can step away. The content doesn’t stop.
Brand Positioning
Newsletter System
Podcast End-to-End
Social Workflows
VA Handoff Docs
Direct
1
✓
Dr. Rosie's Tax & Business Summit needed a content strategy that moved tickets — not just impressions. One coordinated content and execution sprint around the promo window drove direct sales to the event.
Event producers need content that converts, not content that just looks good. This is what it looks like when strategy meets execution on a deadline.
Content Strategy
Event Marketing
Sales-Driven Content
IS THIS RIGHT FOR ME
This is built for
specific people.
THIS IS FOR YOU IF
✓ YYou're a founder, executive, or CEO who is invisible online — and you know it's costing you
✓ You run a conference, summit, or professional event and need more than coverage — you need a content strategy that drives registrations and builds industry presence
✓ Content has been on your list for months — maybe longer
✓ You want someone to handle it, not just advise on it
✓ You're in healthcare, aesthetics, dental, legal, financial services, or professional services and need content that builds trust before a prospect ever calls
✓ You’re in Dallas/DFW or your work is remote-ready
✓ You understand content is a compounding game, not a magic pill
✓ You're building a personal brand alongside a growing business
✕ You want the cheapest option available
✕ You want to manage the creative process yourself
✕ You think one month of content will transform your business
✕ You’re not ready to be the face of your brand on camera
✕ You want to post every day and measure success by follower count
✕ You're looking for a social media manager
✕ You don't have a content budget
COMMON QUESTIONS
Before you reach out.
How much of my time does this actually require each month?
+
What do I get at the end of a Brand Media Day?
+
How do you write in my voice if we just met?
+
What platforms does Director’s Cut cover?
+
How do you measure whether the content is working?
+
I already have a social media manager. Why do I need a director?
+
What if I’m not on camera yet?
+
What’s the difference between Director’s Cut and Integrated Media Partner?
+
What does month 1 actually look like?
+
What happens if the content doesn't perform?
+
It starts with one call.
You book. We research your brand before we meet. On the call, we tell you exactly where creative direction fits — and what it would look like for your situation. No pitch. No pressure. Just a clear answer on what to do next.