Avion C. Thomas
Book a Coverage Call
80+
Hours saved per event vs. briefing, managing, and chasing multiple vendors yourself
100+
Content pieces from one event day — photo, video, social, long-form, BTS, testimonials, and more
5×
The value in one system vs. hiring each role and managing each deliverable separately
WHAT THIS ACTUALLY IS
I am a Brand and Media Director. I walk into your event with a full production team, a pre-built content strategy, and a brief for every person on set. I run the production — not the camera. The work is built around your brand, your business goals, and what you need the content to do after the event — not just what happened during it.
01
Direction
Before we arrive, the content strategy is built, the team is briefed, and every role has a shot list. You don’t brief anyone. You don’t manage anyone. That’s already done.
02
Execution
Seven roles working simultaneously — photography, videography, BTS content, long-form documentation, live social coverage, and post-production — all under one director. Every angle captured at once.
03
Handoff
Organized deliverables across every role. A content deployment roadmap that tells you what to post, where, and when — so the content from one day keeps working for the next six months.
THE PROBLEM
You planned the event.
Nobody planned the media.
The event was a success. But the content that came out of it wasn’t built to do anything.
01
You’re managing vendors instead of running your brand.
You booked a photographer. Then a videographer. Then you briefed both of them separately, answered day-of questions, coordinated their arrivals, and spent three weeks after the event chasing edits and deliverables. You hired professionals to make your life easier — and became a production coordinator on top of everything else you were already doing.
02
What came back wasn’t built for what you actually needed it to do.
The gallery and the highlight reel arrived. But your marketing needed social cuts for campaigns. Your email list needed testimonials. Your LinkedIn needed speaker moments. Your sponsors needed branded assets. Your next event needed registrations. None of that was captured — because the people you hired were documenting the event, not building your marketing infrastructure.
03
Your speakers, vendors, and sponsors left with nothing.
These are the people who would have promoted your event for months after it ended. Speakers who needed a reel to book their next stage. Sponsors who needed brand assets to justify renewing next year. Attendees whose testimonials would have converted your next registrant. The amplification window was open during the event. It closed the same day — because no one was assigned to capture what they needed.
TWO APPROACHES
The same event. Two very different outcomes.
STANDARD EVENT COVERAGE
The Recap
One or two shooters document the event as it unfolds. You get a gallery and a highlight reel. Deliverables arrive 2 weeks later and become the entire content output from that day. Most events are covered this way.
→ Gallery of edited images delivered to a link
→ Highlight reel — typically 3–5 minutes
→ One or two angles, one perspective
→ No content plan, no deployment roadmap
→ Speakers, vendors, and sponsors get nothing
$3,750–$7,500 / day
DIRECTORS CUT EVENT MEDIA
The Content Engine
A 7-role production team deployed with a pre-built content strategy. Every angle covered simultaneously. Speakers walk away with reels. Sponsors get brand assets. You leave with a content bank built for visibility, digital marketing, and business growth — not just a recap.
→ Full edited image gallery — every best shot, no filler
→ Highlight reel, social cuts, speaker reels, BTS clips
→ 7 roles running simultaneously — nothing missed
→ Content deployment roadmap included
→ Speakers, vendors, and sponsors all leave with content
From $14,000
THE DIRECTORS CUT SYSTEM
A full-time director + live event media system. Built for your brand.
Pre-event content strategy. Creative direction and content brief. On-site direction across photo, video, and team coordination. A full asset package — social content, clips, sponsor proof, event recap. And a post-event deployment plan so visibility keeps compounding after the event closes. Full content bank: interviews, speaker soundbites, creator POV content, social takeover assets. All on brand. Delivered and deployed.
01
The Director
Creative Director / Strategist — Avion C. Thomas
Leads the entire production. Briefs every team member before we set foot in the venue. Directs the visual approach, identifies the stories that need to be told, and makes sure every angle is covered with intention. Not behind a camera — in command of the full production from first shot to final deliverable.
02
Photography
Lead Photographer
High-quality moments, candid interactions, décor details, environmental shots, and speaker photography. Covers what the videographer can’t — the still moments that become your brand’s visual identity.
03
Videography
Lead Videographer
B-roll, cinematic storytelling shots, and key moments built for the highlight reel and social cuts. Moves through the event knowing exactly which visuals are needed for post-production — coordinated with the photographer so nothing is duplicated and nothing is missed.
04
BTS & Content
Hybrid Content Creator (Photo + Video)
Behind-the-scenes coverage throughout the day — the in-between moments, the candid reactions, the setup and wrap. Serves as backup for both the photographer and the videographer. Produces the raw content that outperforms polished recaps on social.
05
Long-Form
Video Production — Long-Form Capture
Dedicated camera running the full event — panels, keynotes, Q&As, sets, speakers, artists, featured guests. Uncut. Source footage for transcripts, clips, repurposed YouTube content, and future assets.
06
Live Social
Social Media / Live Coverage
Not editing. Not archiving. Live. Stories, real-time posts, event takeovers — making your audience feel like they’re in the room from their phone. Builds momentum the day of the event, not two weeks later when the recap lands.
07
Post-Production
Editor — Backend Assembly
Takes everything the team produces and builds it into finished deliverables: the highlight reel, the social cuts, speaker reels, vendor asset packages, testimonial clips, BTS compilations. The content bank is assembled and organized for deployment.
WHAT YOU WALK AWAY WITH
A content bank, not a gallery.
Not a folder of files. A structured library of brand assets — organized by platform, role, and use case. Ready to deploy.
Photography
Full Edited Image Gallery
→ Every best shot — no filler, no padding to inflate a number
→ Moments, interactions, speakers, décor, environmental details
→ Delivered via online gallery within 7–10 business days
→ Full usage rights for digital and print
Videography
Highlight Reel + Social Cuts
→ 3–5 min event highlight reel
→ 3–5 social-ready cuts (30 sec, 60 sec, 90 sec)
→ B-roll archive for future use
→ Speaker / panelist reels (1 per speaker, up to 60 sec)
BTS & Content
Short-Form Clips + BTS Content
→ Reels, Stories, and short-form clips ready to post
→ Behind-the-scenes photo selects
→ Raw BTS footage archive
→ Candid and unscripted moments — the content that actually performs
Long-Form
Full Panel + Keynote Recordings
→ Uncut recordings of all sessions
→ Transcript-ready footage per session
→ Source material for YouTube, repurposed clips, and training content
Live Social
Real-Time Coverage + Takeover
→ Instagram and LinkedIn Stories, day-of
→ Live posts and event takeover content
→ Caption drafts and hashtag strategy included
Strategy
Content Deployment Roadmap
→ What to post, where to post it, and when
→ Platform-by-platform distribution plan
→ Mapped to your next 90–180 days of content
→ Stakeholder asset packages available as add-on
EVENTS DIRECTED
The system in action. Here’s what it produced.
GIRLS TRIP SOCIETY
FOUNDER-LED LIFESTYLE BRAND
6 Platforms
Sold Out Event
Brand Positioning
Newsletter System
Podcast End-to-End
Social Workflows
A brand launch, a media day, and a content system — all from one event.
Devin came in as the visionary being pulled into execution. We stepped in as Head of Brand Content — directing on-site production, packaging the event into digital assets, and building a content system that kept running long after the day was over.
“Being able to hand that off takes the pressure off — I can remain the visionary, not the executor.” — Devin Wilmott Johnson, Founder, Girls Trip Society
TACOS & BEATS
COMMUNITY EVENT · BRAND ACTIVATION
Brand Activation
Multi-Angle Coverage
Social Content System
Community Event
Full production coverage — photography, video, and creative direction working as one.
Multi-angle coverage that captured the energy, the culture, and the brand — not just the moment. Content built to live past the event date and into the brand’s ongoing social presence.
“Your creativity, your professionalism, your eye for what matters — it\’s unlike anything I\’ve worked with.” — Marquita Payne, Tacos & Beats
TAX & BUSINESS SUMMIT
PROFESSIONAL SERVICES · EVENT MARKETING
Sold Out Event
Direct Ticket Sales
Content-Driven Revenue
Promo Sprint
Content that converted tickets — not just captured memories.
Dr. Rosie’s summit needed content that moved people to buy, not just content that documented the day. A coordinated execution sprint around the event drove direct ticket sales and built assets that continued working after the event closed.
“The content strategy and execution really helped our last promo push. It went great — we received sales directly from the push.” — Dr. Rosie, Tax & Business Summit · Sold Out Event
WHAT CLIENTS SAY
The work speaks.
Here’s what they said about it.
Being able to hand that off takes the pressure off — I can remain the visionary, not the executor. It’s difficult to hold both spaces.
D
Devin Wilmott Johnson
Founder, Girls Trip Society
Your creativity, your professionalism, your eye for what matters. It’s unlike anything I’ve worked with.
M
Marquita Payne
That’s why I love working with you. You understand the brand and the vision — and you make it visible.
C
Chantal Randall
The content strategy and execution really helped our last promo push. It went great — we received sales directly from the push.
R
Dr. Rosie
Tax & Business Summit · Sold Out Event
WHY NOT THE ALTERNATIVES
You’ve probably already
looked at the options.
The Solo Shoot
One Photographer or Videographer
Booked from Thumbtack, GigSalad, or a referral. They show up, shoot the event, and deliver a gallery or a reel. Professional quality, honest work — one angle, one perspective, no direction layer. No content strategy, no multi-angle coverage, no BTS, no live social, no coordination between roles. You manage everything before and after.
$375–$500/hr
The DIY Route
Staff, iPhone, or a Friend
A team member records on their phone, an influencer attends on trade, or a friend who\’s “good with a camera” covers the event. The goodwill is real. The deliverables rarely are. What\’s missing: professional quality, editorial direction, post-production, and any kind of content architecture. You spend days after the event trying to make it usable.
$0–$500
The Event Agency
AV Company or PR Agency
A full-service event agency handles AV, lighting, and logistics. A PR agency manages press coverage and media relations. Both are excellent at what they do — which is running the event, not building your brand’s content system. No brand media strategy, no multi-role content production, no content bank built for long-term use.
$10,000–$25,000+
Directors Cut
The Directors Cut Difference
A full production system with a Media Director leading 7 roles simultaneously — photography, videography, BTS content, long-form capture, live social, and post-production — all built around a content strategy engineered before we arrive. You leave with a content bank, not a gallery.
EVENT COVERAGE PRICING
Two ways to work together. Both built for outcomes.
The Directors Cut System is the full production package. A La Carte rates are available for clients who need individual services.
Directors Cut Event Media System
Full team. Full strategy. A content bank from one event day. This is brand media production — not event photography.
DIRECTORS CUT — FULL DAY PRODUCTION
Directors Cut Event Media System
From $14,000
4-person core team · Full production day (8 hours) · Additional hours at $375/hr per role
Book a Coverage Call →
What’s included
✓ Creative Direction — Avion on-site, leading the full production
✓ Lead Photographer
✓ Lead Videographer
✓ BTS / Hybrid Content Creator
✓ Post-Production Editor
✓ Content deployment roadmap
What you walk away with
✓ Full edited image gallery — every best shot
✓ Highlight reel + social cuts
✓ Short-form BTS clips ready to post
✓ Speaker, artist, and featured guest reels
✓ Sponsor and vendor asset packages (add-on)
✓ 6 months of content from one day
NEED A BIGGER TEAM OR LONGER DAY?
Custom Scope
Let’s Talk
Full 7-role team · Extended hours · Multi-day events
If your event runs long, needs the full 7-role team including long-form documentation and dedicated live social coverage, or spans multiple days — we scope it per project. Book a call, share your event details, and we’ll give you a clear number.
Request a Scope →
JUST NEED COVERAGE?
A La Carte Rates
From $375/hr
Per role · 2-hr minimum · No system required
Need a photographer or videographer without the full Directors Cut system? A la carte rates are available for individual services. Scroll down for full pricing.
See A La Carte Rates ↓
WHAT THIS ACTUALLY COSTS
The question isn’t ‘is $14,000 a lot?’ — it’s ‘compared to what you’d have to build.’
Hiring each role separately — a senior photographer, videographer, content creator, long-form camera, social media person, editor, and a creative director — runs $25,750–$41,500 for a single full production day. The Directors Cut system starts at $14,000. One contract. One brief. One director. Everything coordinated before you arrive.
ROLE
MARKET RATE (DAY)
DIRECTORS CUT
Lead Photographer
Senior event photographer, full production day.
$3,750–$5,500
✓ Included
Lead Videographer
Senior videographer, B-roll and storytelling, full day.
$3,750–$5,500
✓ Included
BTS / Hybrid Content Creator
Photo + video hybrid, behind-the-scenes and backup.
$2,500–$4,000
✓ Included
Long-Form Video Production
Dedicated camera for full session documentation.
$3,250–$6,000
✓ Custom scope
Social Media / Live Coverage
Dedicated person for real-time Stories, posts, and event takeover.
$1,500–$2,500
✓ Custom scope
Creative Direction (On-Site)
Media Director leading the full production, full day.
$4,000–$5,000
✓ Included
Post-Production Editor
Backend assembly of all deliverables across all roles.
$2,000–$4,000
✓ Included
Your time coordinating all of them before, during, and after
20–40 hours
✓ Zero
Total if built separately
$25,750–$41,500
From $14,000
One contract. One brief. One director who’s done this before.
Event Coverage and Production Rates — A La Carte
Standalone, independent services. Book a photographer, videographer, or creative director on their own — no full system required. Additional hours on any service billed at $375/hr per role.
EVENT PHOTOGRAPHY
How much does event photography cost?
Hourly
$375
per hour · 2-hr minimum
Full Day
$3,750
up to 8 hours · additional hours at $375/hr
EVENT VIDEOGRAPHY
How much does event videography cost?
Hourly
$375
per hour · 2-hr minimum
Full Day
$3,750
up to 8 hours · additional hours at $375/hr
VIDEO PRODUCTION
How much does video production cost?
Half-Day Production
$3,250
Up to 4 hours. Ideal for focused interviews, testimonials, or short-form content sessions.
Full-Day Production
$6,000
Up to 8 hours. Best for multiple interviews, brand storytelling, or extended content days.
CREATIVE DIRECTION — ON-SITE
How much does creative direction cost?
Half Day
$2,500
up to 6 hours
Full Day
$4,000
up to 8 hours · additional hours at $375/hr
Note: Creative Direction is a strategic role — not shooting. Avion leads the team, directs the visual approach, and owns the content strategy on-site. This is billed separately from and in addition to any photography or videography services booked.
HEADSHOT BOOTH
Headshot Booth Pricing
Professional headshot booth for conferences, expos, and professional events. Flexible for one-day events or multi-day conferences.
Standard · Full Day
$4,350
→ One Photographer + Assistant
→ One Backdrop
→ Automated Lead Capture
→ Instant Delivery Via Email
→ Individual Viewing Galleries
→ Branded Communication
→ Up to 20+ People per Hour
Platinum · Full Day
$7,350
→ Two Photographers + Assistant
→ Two Backdrops (Same or Different Looks)
→ Automated Lead Capture
→ Instant Delivery Via Email
→ Individual Viewing Galleries
→ Branded Communication
→ Up to 40+ People per Hour
ADD-ONS
Available for any package
Drone / Aerial Coverage
+$1,500
Same-Day Social Delivery (select images, 24 hrs)
+$500
Additional Edited Reels
+$1,500/reel
Speaker Reel Package (extended edit, 2–3 min)
+$750/speaker
Vendor / Sponsor Asset Package
+$500/vendor
Conference Recap Blog or Email Draft
+$750
TRAVEL & LOGISTICS
Outside DFW
Pre-Event Travel Day
$1,500
Flat fee when overnight travel is required the day before your event
Accommodation
At Cost
Hotel billed at actual cost. Flights and mileage billed at actual cost.
Payment Terms: 50% deposit required to reserve your event date. Remaining balance due 7 days prior to the event. Deposits are non-refundable. Rush bookings (less than 5 business days) carry a 25% surcharge.
WHERE WE WORK
Based in Dallas. Available for travel.
We’re based in Dallas / DFW. If your event is local — no travel fees. If it’s out of market, we quote travel per project. If the event is worth doing right, we’ll go.
📍
Home Market — No Travel Fee
Dallas / DFW
Home base. No travel fees within the DFW metro — Dallas, Fort Worth, Plano, Frisco, and surrounding areas.
✈️
Out of Market — Travel Quoted
USA + International
Out-of-market events are quoted per project — travel day fee, accommodation, and flights billed at actual cost. We travel for events that are worth doing right.
📅
Before You Book
Book a Coverage Call
Share your event date and location on the call. We’ll confirm availability, quote travel if needed, and tell you which coverage level makes sense for your event.
IS THIS RIGHT FOR ME
This is built for
specific events.
THIS IS FOR YOU IF
✓ You’re hosting a conference, summit, expo, or multi-hour professional event
✓ You want to leave your event with a content bank — not just a gallery
✓ Your speakers, sponsors, or vendors matter to you and you want them to have content they’ll use
✓ You’re building a personal brand, business brand, or community around your events
✓ You’ve done event coverage before and felt like the content never did anything
✓ You want one director managing everything — not five vendors you’re coordinating yourself
✕ You need a basic recap and a gallery — a la carte rates cover that
✕ You have no budget for professional media production
✕ You’re looking for the cheapest option available
✕ You want to manage the photographers and videographers yourself
COMMON QUESTIONS
Before you reach out.
I have an event coming up — how much would it cost for a photographer and videographer for the day?
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I just need basic coverage for my event — do you do that without the full system?
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What's the difference between standard event coverage and the Directors Cut system?
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Why do I need a creative director at my event? Can't the photographer handle it?
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I'm in Houston — do you travel for events there?
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My event is outside of Dallas — do you travel?
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What if my event is only a few hours?
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What do I get after the event and how long does it take?
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Can you create content for my speakers, vendors, and sponsors separately?
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How does payment work?
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What if my event runs longer than the hours we agreed on?
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How far in advance do I need to book?
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Let’s talk about your event.
Book a 20-minute call. We’ll review your event details, tell you which coverage level makes sense for your goals, and give you a clear price. No pitch. No pressure. Just a straight answer on what to do next.